Driven by Data: The Podcast S6, E1: Driven by Data Dilemmas. Working Smarter? Or Working Harder? w/ Lyndsay Weir, CAIO, Barilla Group
Jan 20, 2026
Lyndsay Weir, Chief Analytics and Insight Officer at Barilla Group with a marketing-to-data background, shares candid lessons on culture, priorities, and measuring impact. She talks about burnout, why 40-hour norms mislead, and practical steps to shift blame-heavy teams. Short, actionable stories about values, boundaries, and outcome-focused work.
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History Trained Her Data Mind
- Lyndsay Weir connects history and data: both require investigating perspectives to find the best-supported truth.
- Soft skills from non-technical backgrounds transfer strongly into analytics leadership and insight generation.
Use Core Values To Prioritize Time
- Identify your five core values and use them to prune activities that drain you rather than deliver impact.
- If you're overstretched, actively remove low-value tasks and reallocate time to what energizes you.
Constant Connectivity Raises Stress
- Society-wide digitalization and hustle culture keep people constantly "on" and amplify stress.
- This perpetual connectivity reduces our ability to switch off and harms decision-making under noise.