Marketing is like a relay race!

Jan 29, 2025

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Marketing is like a relay race!

Are you dropping the baton in your marketing efforts? How many potential clients are you losing at each stage of learning about your services? In this episode, I explore why a seamless handoff is crucial in every touchpoint of your marketing, from your website to your social media. Discover the steps to ensure you’re not losing potential clients and how to make your marketing efforts more synchronized and effective.

Listen to this new 6-minute episode for tips on improving your marketing handoff and increasing conversions without needing more visibility.

Episode Summary:

In this episode of the Wedding Business Solutions Podcast, I dive into the idea of marketing as a relay race. I talk about how marketing involves passing prospects through various stages—from social media to your website, and then to personal contact—much like handing off a baton in a relay race. I emphasize the importance of reducing the number of "dropped batons" by maintaining consistency across all platforms and making it easy for prospects to contact you. I also highlight the significance of follow-up strategies and engaging content to convert inquiries into business. Ultimately, the key is optimizing the steps you already have rather than focusing solely on increasing visibility.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at Alan@WeddingBusinessSolutions.com or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

View the full transcript on Alan’s site: https://alanberg.com/blog/

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I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is Alan@WeddingBusinessSolutions.com. Look forward to seeing you on the next episode. Thanks.

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