Are You Neglecting the Most CRITICAL Part of the Sale? MASTERING Delivery Will Revolutionize Your Sales Team

You won the deal. Now what? Kelly explains why execution—not the close—is what separates pros from amateurs, and how being present after the sale sets you up for the next one.

You did the hard work. You prospected, qualified, presented, and closed. But if you think the job’s done, think again.

In this episode of Sales [UN]Training, Kelly sounds the alarm on one of the biggest threats to future business: poor execution after the deal is done. Winning the sale means nothing if your delivery and implementation process falls apart. Kelly walks through the critical steps every salesperson must take after the contract is signed—from maintaining contact during execution, to handling hiccups without throwing teammates under the bus, to building a branded delivery process that competitors won’t touch.

You’ll also hear why your customer’s experience matters more than the quality of your solution, and how salespeople can turn great execution into repeat business and internal referrals. If you're checking out after the signature, you’re lighting your next deal on fire.

🔑 In this episode:

• Why being “present” during delivery drives loyalty

• How to brand and sell your execution process

• What most reps get dead wrong about post-sale ownership

• The magic of proactive communication and follow-up

Follow the audio podcast and watch OR listen wherever you are: https://linktr.ee/salesuntraining   Kelly Riggs is an author, speaker, and business consultant for executives and companies throughout the United States and Canada. He has written two books: 1-on-1 Management: What Every Great Manager Knows That You Don’t and Quit Whining and Start SELLING! A Step-by-Step Guide to a Hall of Fame Career in Sales. 

Get more Kelly: www.BizLockerRoom.com. 

Widely recognized as a powerful speaker and performance coach in the areas of sales, management leadership, and strategic planning, Kelly is a former sales executive, a two-time national Salesperson-of-the-Year, a business owner, and a member of the Forbes’ Coaches Council since 2019. 

Music and Editing by Pod About It Productions @dougbranson