In this episode, we explore Michelle Pontvert's approach to hosting online events using private podcasts. Discover how this "easy events enthusiast" created a 33-contributor audio event in just 34 hours, achieved an 872-person listen-through rate, and saw a 40% uptick in overall business sales. Learn why Michelle chose audio over traditional summit formats and how she designed an experience that benefits hosts, collaborators, and listeners equally.

Topics Covered

Why audio-only events create better experiences for all parties
The 34-hour event creation process from pitch to launch
Outreach strategies that resulted in 33 out of 42 people saying yes
Using 30-60 day access periods instead of traditional 24-hour urgency
Re-engagement strategies for existing email subscribers
Native integrations between Thrive Cart, Kit, and Hello Audio
Follow-up email sequences to maintain engagement over extended periods

Links Mentioned

Website: http://www.michellepontvert.com
Instagram: https://www.instagram.com/michellepontvert
Facebook: https://www.facebook.com/michelle.pontvert
www.michellepontvert.com/event-debrief

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118: Best of LYPP 2025: Michelle Pontvert's Low-Lift Audio Event: How She Grew Her List and Re-engaged 924 People in 34 Hours