Business Lunch From Lead to Sale: Proven Strategies to Shorten Sales Cycles
Welcome to a new episode of Business Lunch with Roland Frasier and Ryan Deiss! In today's episode, we dive deep into the critical challenges of lead conversion, exploring how businesses can shorten sales cycles and improve conversion rates. Roland and Ryan share their latest insights and strategies, focusing on the power of pillar content and effective follow-up techniques. They discuss real-world data and experiences, revealing what works and what doesn't in today's competitive market. Whether you're in B2B or B2C, selling products or services.
Highlights:
"The faster we followed up, the less it made a difference; it’s the quality of engagement that counts."
"Differentiation is key – without a compelling offer, you're just another option on a crowded shelf."
"What is the one piece of content that you wish everyone would see before making a decision? That’s your pillar content."
"We found that the ungated content on YouTube drove more qualified leads than traditional methods."
Timestamps:
00:00 - The Challenge of Differentiation
01:13 - Welcome and Introductions
04:45 - Achieving Top 200 Podcast Status
05:50 - Slow Growth and Sales Data Insights
10:00 - Consumer Skepticism and Marketing Claims
17:28 - Testing Speed to Lead and Volume
20:00 - Importance of Pillar Content
28:27 - Step-by-Step Implementation
34:32 - Optimizing Lead Follow-Up
39:57 - Final Thoughts and Call to Action
CONNECT
• Ask Roland a question HERE.
RESOURCES:
• 7 Steps to Scalable workbook
• Get my book, Zero Down, FREE
To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/
Connect with me on social:
Mentioned in this episode:
Join Roland & Ryan at Get Scalable Live
If you’re a founder, CEO, or operator running a 7- or 8-figure business, Get Scalable Live was built for you. This is not your typical business event. It’s 3 days of hands-on strategy, real-world frameworks, and next-level networking with the smartest operators in the game. 🗓 November 18–20, 2025 📍 San Diego, CA 🎉 Hosted by Ryan Deiss, Roland Frasier, and Richard Lindner 🎧 As a Business Lunch listener, you get 25% off your ticket. Use code LUNCH at checkout.