Justifications are one of the biggest hidden barriers in early alcohol-free living. They're the stories we tell ourselves to make drinking seem okay, even when it’s not. Let's break down the brain science, psychology, and social dynamics behind these patterns and explore how to move beyond them with awareness and choice.

Download my FREE guide: The Alcohol Freedom Formula For Over 30s Entrepreneurs & High Performers: https://social.alcoholfreelifestyle.com/podcast

★ - Learn more about Project 90: www.alcoholfreelifestyle.com/Project90

★ - (Accountability & Support) Speak verbally to a certified Alcohol-Free Lifestyle coach to see if, or how, we could support you having a better relationship with alcohol: https://www.alcoholfreelifestyle.com/schedule

★ - The wait is over – My new book “CLEAR” is now available. Get your copy here: https://www.alcoholfreelifestyle.com/clear

Justifications & Alcohol: How to Get Beyond Them - Coach Matt