Social Media Marketing Talk Show
YouTube Updates: Product Tagging, Ads, Analytics, and More
Oct 30, 2023
Diana Gladney, social media expert, discusses the latest YouTube updates, including product tagging, ads, analytics, and more. They talk about the benefits of the new product tagging feature, YouTube's efforts against ad blockers, and the challenges of managing controversial content. They also explore YouTube's community engagement features and the testing of a pause comments feature.
33:26
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Quick takeaways
- YouTube updates now allow creators to add product tags with time-stamps, increasing convenience and monetization opportunities.
- YouTube is expanding its podcasting space, allowing creators to integrate their own characters and monetize audio podcasts.
Deep dives
YouTube Updates: Shopping and Product Tagging
YouTube has introduced updates to shopping and product tagging, allowing creators to add time-stamps into videos natively using the shopping feature. This enables viewers to easily purchase products recommended in the video at specific moments. The update also allows creators to tag multiple videos with the same product, increasing visibility and convenience for viewers. The feature includes affiliate income information, showing the percentage each store offers, making it a great opportunity for content creators and marketers to monetize recommendations and generate additional revenue.
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