OWNR OPS Podcast
TURNING A STRUGGLING BUSINESS INTO A $7 MILLION SUCCESS
Mar 21, 2025
Nolan Gore, owner of Top Choice Lawn Care, shares his inspiring journey of growing his business from $1.6 million to $7 million in annual revenue. He discusses the challenges of acquiring a struggling landscaping company and the strategies he used to transform it. Nolan balances the demands of entrepreneurship with family life, providing insights into his daily routine and leadership lessons. He emphasizes the importance of effective marketing, customer engagement, and choosing the right tools for business management.
39:24
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Quick takeaways
- Nolan overcame initial financial struggles by meticulously analyzing pricing data and negotiating vendor discounts to stabilize and grow his business.
- He prioritized customer engagement through effective communication strategies and targeted marketing, which significantly boosted repeat business and revenue.
Deep dives
Nolan's Journey into Lawn Care Business
Nolan Gore entered the lawn care business at the end of 2016, acquiring a struggling company that was generating about $1.6 million in revenue. He took a leap of faith with a transaction that involved assuming the company’s debts, not fully understanding the deal's complexities at the time. His business partner, who was already part of the company, was given a chance to earn equal ownership through performance benchmarks. Despite starting with financial challenges, Nolan embraced the role and focused on turning the business around by first ensuring he could pay himself without losing more money.
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