In this unique episode, Mark Schaefer talks about how viewing "community" through the lens of brand marketing is not a strategy that works, it is marketing that heals. In fact, community might be the greatest overlooked marketing opportunity in the history of marketing opportunities. The legendary Douglas Burdette serves as a special co-host for this episode. This episode includes a free chapter of Mark's new book "Belonging to the Brand."
Douglas Burdette is the founder of Artillery Marketing and the host of the well-known Marketing Book podcast.
Mark Schaefer is a strategy consultant, college educator, keynote speaker and the author of 10 books including "KNOWN," "Marketing Rebellion" and "Belonging to the Brand." His annual marketing retreat is The Uprising.