how to turn your customers into a loyal community with Paz Pisarski
May 24, 2024
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Paz Pisarski from The Community Collective shares insights on building a loyal community: audience vs community, starting a community, monetization, scaling without compromising, and her journey co-founding The Community Collective.
Building a loyal community can drive business growth through engagement and referrals.
Before starting a community, consider business goals, audience needs, resources, and competition analysis.
Niche cubing helps in creating a targeted community with higher engagement and impact.
Deep dives
Building A Niche Community for Business Growth
Creating a community around your business can be a powerful strategy for growth. By focusing on a niche group of people with shared interests and providing a platform for interaction, you can foster a strong sense of belonging and connection among your audience. This not only enhances engagement but also allows for organic growth through word-of-mouth referrals.
Critical Factors to Consider Before Starting a Community
Before embarking on building a community, it is essential to consider business goals, audience demand, available resources, and landscape mapping. Defining clear business objectives, understanding the needs of your target audience, ensuring adequate resources, and analyzing the competitive landscape are crucial steps in determining the viability and sustainability of a community.
The Value of Niche Cubing and Clear Community Building Strategies
Niche cubing, where you narrow down your community focus to a specific industry, location, or demographic, can lead to greater engagement and impact. By defining your community parameters with utmost clarity, you create a more targeted and attractive space for like-minded individuals. This targeted approach helps in effectively building relationships, fostering engagement, and driving community growth.
Building a Community Around Your Business
Creating a community around your business can lead to significant growth and impact. An example from the podcast discusses how a personal trainer converted her audience into a community through group programs on the Sweat app, resulting in one of the largest female fitness communities globally. The success of this model emphasizes the importance of transforming a one-to-one service into a community-driven approach, fostering accountability and broader business impact.
Scaling and Maintaining Community Growth
Scaling a community while maintaining its culture and effectiveness requires strategic planning. The conversation delves into the challenge of managing rapid growth in a community and preserving its culture. The concept of defining the Optimal Community Number (OCN) is highlighted as a strategy to ensure that community support and infrastructure align with the number of members. Additionally, the importance of engaging community members as leaders or mentors to share in moderating and maintaining the community is emphasized for sustainable growth and connection.
A fast way to grow your business is by building and nurturing a loyal community. Special guest Paz Pisarski from The Community Collective joins Glen on the show to share how to get started. They touch on:
👉🏾 the difference between having an audience vs a community
👉🏿 four things you need to start a community
👉🏻 how to monetize your community
👉 how to scale your community without jeapardising the member experience
👉🏼 and Paz's story of how she co-founded The Community Collective, a community for community builders
