

008: How Emily Reagan Utilized a Private Podcast Waitlist Strategy to Achieve a Six-Figure Launch
Nov 1, 2023
Emily Reagan, founder of the Unicorn Digital Marketing Assistant School, shares her innovative strategy to utilize private podcasts for successful waitslist launches. She reveals how this unique approach boosts engagement and conversation rates. Throughout the conversation, Emily emphasizes the importance of exclusivity in content and how to efficiently manage diverse themes. With personal anecdotes, she explores storytelling's role in content relatability and gives practical insights into effective team onboarding and creative podcasting strategies.
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Private Podcast Waitlist Strategy
- Emily Reagan used a private podcast for her launch waitlist, a strategy unheard of by the podcast hosts.
- This resulted in a six-figure launch with 33% of buyers having listened to the podcast.
Make Waitlists Special
- Make your waitlist feel special and exclusive by offering unique perks and insider knowledge.
- This fosters a sense of community and encourages engagement.
Podcast Content Strategy
- Emily created two podcast episodes for her waitlist. One featured past student advice, and the other showcased client testimonials about the value of VAs.
- This provided diverse perspectives and encouraged future pacing.