In this conversation with Jordan Mix, a partner at Late Checkout specializing in innovation for Fortune 500 companies, listeners are introduced to the concept of permissionless projects. Jordan discusses how these projects can unlock unexpected opportunities, sharing stories of creative endeavors like custom sneaker design. He explains Ryan Holiday's canvas strategy and how embracing creativity fosters valuable connections. The discussion emphasizes proactive action, risk-taking, and the impact of collaboration in entrepreneurship, offering inspiration for anyone looking to innovate.
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volunteer_activism ADVICE
Permissionless Projects
Do permissionless projects, creating value for others without needing permission.
This involves doing work that makes others look good, indirectly carving your own path.
question_answer ANECDOTE
Mike Conley Sneakers
Jordan Mix made custom sneakers for Mike Conley, his childhood hero.
This led to an unexpected day spent with Conley, exceeding his initial goal.
question_answer ANECDOTE
Jack Butcher Shoes
Jordan Mix created custom shoes for Jack Butcher, featuring his signature black and white visuals and quotes.
This project deepened their connection and resulted in his artwork being displayed in Butcher's home.
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In 'The 48 Laws of Power', Robert Greene and Joost Elffers synthesize three thousand years of the history of power into 48 laws. These laws are derived from the philosophies of Machiavelli, Sun Tzu, and Carl Von Clausewitz, as well as the lives of influential figures such as Henry Kissinger and P.T. Barnum. The book provides tactics, concepts, and lessons on how to achieve and maintain power, emphasizing prudence, confidence, and self-preservation. Each law is illustrated with historical examples and is designed to help readers understand and navigate the dynamics of power in various aspects of life, including work, social hierarchies, and politics.
The third door
Alex Banayan
In 'The Third Door,' Alex Banayan takes readers on an adventure as he tracks down and interviews icons such as Bill Gates, Maya Angelou, Steve Wozniak, Jane Goodall, and many more. The book highlights the common thread among these successful individuals: they all took the 'Third Door,' an unconventional route to success that involves persistence, creativity, and sometimes unorthodox methods. Banayan's journey and the lessons he learned provide inspiration and practical advice for achieving one's biggest goals and transforming one's life.
I sat down with Jordan Mix, a partner working with Greg Isenberg at Late Checkout, to talk about permissionless projects. We discussed what they are, and Jordan shared the core ideas behind Ryan Holiday's canvas strategy and Jack Butcher's permissionless apprentice philosophy. He shared a few fascinating stories about how undertaking these projects, such as creating custom sneakers and responding creatively to social media posts, led to unexpected opportunities with big names. Jordan explained how this approach can create valuable connections and skills. Listen to this episode to learn how you can start your own permissionless projects!
00:00 Introduction to Permissionless Projects 05:45 The Canvas Strategy and Its Impact 11:56 Real-Life Applications of Permissionless Projects 18:06 Building Relationships Through Creative Projects 24:12 The Art of Creating Without Permission 25:09 Visualizing Business in 2023 26:36 The Birth of 'Do Within' and Permissionless Projects 27:35 Building Community and Business at Late Checkout 29:30 Finding Value in Collaboration 31:54 The Power of Being a Number Two 32:52 Learning from Experiments and Rejections 34:49 The Compounding Effect of Opportunities 36:07 Identifying Skills and Targeting Opportunities 38:03 Creating Value Without Expectation 40:54 The Asymmetric Bet of Permissionless Projects 42:19 Rethinking Networking and Problem Solving 44:10 Building a Portfolio of Experiences 45:37 Chasing Rejections and Learning from Failure
The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs 
