The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

How to Get Everything You Want Out of Life⏐Ep. #144

35 snips

Mar 17, 2025

In this conversation with Jordan Mix, a partner at Late Checkout specializing in innovation for Fortune 500 companies, listeners are introduced to the concept of permissionless projects. Jordan discusses how these projects can unlock unexpected opportunities, sharing stories of creative endeavors like custom sneaker design. He explains Ryan Holiday's canvas strategy and how embracing creativity fosters valuable connections. The discussion emphasizes proactive action, risk-taking, and the impact of collaboration in entrepreneurship, offering inspiration for anyone looking to innovate.

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ADVICE

Permissionless Projects

Do permissionless projects, creating value for others without needing permission.
This involves doing work that makes others look good, indirectly carving your own path.

ANECDOTE

Mike Conley Sneakers

Jordan Mix made custom sneakers for Mike Conley, his childhood hero.
This led to an unexpected day spent with Conley, exceeding his initial goal.

ANECDOTE

Jack Butcher Shoes

Jordan Mix created custom shoes for Jack Butcher, featuring his signature black and white visuals and quotes.
This project deepened their connection and resulted in his artwork being displayed in Butcher's home.

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I sat down with Jordan Mix, a partner working with Greg Isenberg at Late Checkout, to talk about permissionless projects. We discussed what they are, and Jordan shared the core ideas behind Ryan Holiday's canvas strategy and Jack Butcher's permissionless apprentice philosophy. He shared a few fascinating stories about how undertaking these projects, such as creating custom sneakers and responding creatively to social media posts, led to unexpected opportunities with big names. Jordan explained how this approach can create valuable connections and skills. Listen to this episode to learn how you can start your own permissionless projects!

X.com: https://x.com/jrdnmix

LinkedIn: https://www.linkedin.com/in/jordan-mix1/

Timestamps below. Enjoy!
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00:00 Introduction to Permissionless Projects
05:45 The Canvas Strategy and Its Impact
11:56 Real-Life Applications of Permissionless Projects
18:06 Building Relationships Through Creative Projects
24:12 The Art of Creating Without Permission
25:09 Visualizing Business in 2023
26:36 The Birth of 'Do Within' and Permissionless Projects
27:35 Building Community and Business at Late Checkout
29:30 Finding Value in Collaboration
31:54 The Power of Being a Number Two
32:52 Learning from Experiments and Rejections
34:49 The Compounding Effect of Opportunities
36:07 Identifying Skills and Targeting Opportunities
38:03 Creating Value Without Expectation
40:54 The Asymmetric Bet of Permissionless Projects
42:19 Rethinking Networking and Problem Solving
44:10 Building a Portfolio of Experiences
45:37 Chasing Rejections and Learning from Failure