The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs

How to Get Everything You Want Out of Life⏐Ep. #144

Mar 17, 2025

In this conversation with Jordan Mix, a partner at Late Checkout specializing in innovation for Fortune 500 companies, listeners are introduced to the concept of permissionless projects. Jordan discusses how these projects can unlock unexpected opportunities, sharing stories of creative endeavors like custom sneaker design. He explains Ryan Holiday's canvas strategy and how embracing creativity fosters valuable connections. The discussion emphasizes proactive action, risk-taking, and the impact of collaboration in entrepreneurship, offering inspiration for anyone looking to innovate.

50:10

Episode guests

Jordan Mix

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Permissionless projects allow individuals to creatively pursue opportunities without prior approval, fostering unique career paths and valuable connections.

Building relationships through genuine value creation—like supporting influential figures' needs—can lead to meaningful collaborations beyond traditional networking.

Transformative personal stories highlight the power of innovative projects, emphasizing process over outcome and encouraging creative risk-taking in pursuit of success.

Deep dives

The Concept of Permissionless Projects

Permissionless projects involve taking initiative to create work or foster connections without seeking prior approval from others. This approach encourages individuals to think creatively and take risks in pursuit of unique opportunities that may not have been previously accessible. For instance, one individual shared his experience of making custom sneakers from playoff towels as a way to reach his favorite basketball player, demonstrating how permissionless projects can lead to unexpected, meaningful interactions. By engaging in such projects, individuals can change their careers and lives by carving out their own paths and making valuable connections along the way.

Intro

2min

Innovative Collaboration with Major Corporations

2min

The Power of Building Trust Through Knowledge Sharing

3min

Embracing Permissionless Projects

20min

Building Collaborative Connections

16min

Rethinking Connections: The Power of Problem-Solving and Portfolios

3min

Embracing Risks and Innovation

6min

I sat down with Jordan Mix, a partner working with Greg Isenberg at Late Checkout, to talk about permissionless projects. We discussed what they are, and Jordan shared the core ideas behind Ryan Holiday's canvas strategy and Jack Butcher's permissionless apprentice philosophy. He shared a few fascinating stories about how undertaking these projects, such as creating custom sneakers and responding creatively to social media posts, led to unexpected opportunities with big names. Jordan explained how this approach can create valuable connections and skills. Listen to this episode to learn how you can start your own permissionless projects!

X.com: https://x.com/jrdnmix

LinkedIn: https://www.linkedin.com/in/jordan-mix1/

Timestamps below. Enjoy!
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00:00 Introduction to Permissionless Projects
05:45 The Canvas Strategy and Its Impact
11:56 Real-Life Applications of Permissionless Projects
18:06 Building Relationships Through Creative Projects
24:12 The Art of Creating Without Permission
25:09 Visualizing Business in 2023
26:36 The Birth of 'Do Within' and Permissionless Projects
27:35 Building Community and Business at Late Checkout
29:30 Finding Value in Collaboration
31:54 The Power of Being a Number Two
32:52 Learning from Experiments and Rejections
34:49 The Compounding Effect of Opportunities
36:07 Identifying Skills and Targeting Opportunities
38:03 Creating Value Without Expectation
40:54 The Asymmetric Bet of Permissionless Projects
42:19 Rethinking Networking and Problem Solving
44:10 Building a Portfolio of Experiences
45:37 Chasing Rejections and Learning from Failure

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