MCP075: Proactive Legal Moves Every Small Business Needs w/Jasmin Hurley

What’s up, my friends? Welcome back to the #MeetCoolPeople Podcast! This one's a great listen, especially if you’re running a small business or thinking about starting one. I had the chance to sit down with Jasmin Hurley—she’s a corporate attorney, Army veteran, and the founder of her own boutique law firm, JH Legal. If you’ve ever wanted to hear from someone who actually gets what it’s like to build a business from scratch, especially in a smaller or rural town, you’re going to appreciate this conversation.

Jasmin shared how her work is all about making legal support accessible to founders in overlooked places and communities, especially veterans and folks in smaller towns. She drops a lot of practical advice that any small business owner will find valuable—no legalese, just clear and useful info for the real world.

Here’s what stood out most for me during our chat:

🎯 Key Takeaways:

• Cover Your Bases Early: Jasmin stressed how common it is for new businesses to skip basic legal steps—like setting up as an LLC, keeping business and personal accounts separate, and having key contracts in place. Going DIY is fine, but there’s real value in getting professional eyes on your set-up before trouble pops up.
• Diverse Business Certifications Matter: She explained what certifications like minority, veteran, or women-owned business status can do for you. It’s not just about boxes to check—having ownership and control are both key if you want access to the best opportunities, and each certification has its own requirements and strategy.
• Delegate and Fire Early: One of Jasmin’s big lessons from going solo was learning when to delegate work out and not being afraid to end relationships with vendors if things just aren’t working. Transparency and clear contracts make this a lot less painful.
• Have a Data Room: It sounds fancy, but it’s basically having all your business paperwork—formation docs, agreements, contracts, IP, the works—digitized and easy to find. You’ll thank yourself the first time you need to pull something quickly.
• Remember Your Intellectual Property: If you’re creating marketing materials, brand assets, or even just new offerings, you’re making intellectual property. Jasmin reminded us not to overlook protecting the creative side of your business, right from day one.

🔗 Be Sure To Connect with Jasmin:

• Find her on LinkedIn: https://www.linkedin.com/in/jasminjhurley/
• Check out her firm’s site: www.jhlegalohio.com

Want to see how my team and I can help you convert more of your casual connections into clients? Watch the free training at https://ConvertMoreClientsNow.com.