Marketing School - Digital Marketing and Online Marketing Tips

How to Build a Sellable Website | Ep. #207

Feb 23, 2017

Ask episode

Chapters

Transcript

Episode notes

In Episode #207, Eric and Neil discuss how you can build a sellable website. Tune in to learn how to create a sellable website, why you should think long-term in regards to what you build, and how to choose a niche big enough to leave room for growth.

Time Stamped Show Notes:

00:27 – Today’s topic: How to Build a Sellable Website
00:35 – “Don’t think about trying to make a cookbook and sell it off the bat”
00:41 – Create value
00:53 – Check FEInternational for resources on how to value your website
01:06 – Look for something with repeatable and scalable traffic sources
- 01:32 – Check acquisitions, all your traffic, and your channels
01:45 – Make sure your website has clean code
- 01:52 – Neil doesn’t buy websites with messy code
02:25 – Have a clean layout and design
- 02:35 – “Nicely designed websites convert better”
02:55 – Have a clean backlink profile
- 03:01 – Use Ahrefs or SEMrush
- 03:12 – Check for the bad links coming in
03:34 – Think long-term
- 03:45 – Don’t do shady stuff or use shady content
- 04:20 – Doing unethical things will it make it more difficult to sell your website
04:38 – Stability of income
- 04:45 – People check your website if there’s a potential for growth
05:30 – Make sure you have a big enough market for your website
- 05:48 – Don’t pick a niche that is too small, making you dominant, but not profitable
06:28 – Check FEInternational on how they value websites
- 06:55 – Flippa and Empire Flipper
07:10 – Put a process in place
- 07:47 – Sweet Process can help you document your process
08:00 – That’s it for today’s episode!

3 Key Points:

Create a website that is valuable and nicely designed.
Be in a larger niche—there’s more room for growth and increase of sales.
Document your process making it easier for future buyers to work around your website.