Esben Friis-Jensen @Userflow. Selling a company after bootstrapping to $4.6M

saas.unbound is a podcast for and about founders who are working on scaling inspiring products that people love brought to you by https://saas.group/. In this episode #48, we are talking with Esben Friis-Jensen, co-founder of Userflow, (https://userflow.com/), a no-code tool for building customized in-app tours, checklists, and surveys that he bootstrapped to $4.6M ARR with just a team of 3 and then sold for what the gossip says is a whopping $60M.

We talked about the team's focus on product-led growth and how having this strategy benefited the company during the due diligence and acquisition processes. Esben also shares the reason behind the exit and how they chose Beamer to be their acquirer.

He also talks about the importance of having all documents, contracts, and data in one place from the very beginning because it speeds up due diligence and adds value to the acquirer.

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