Coffee & Compete #2 - Debunking the Myths of Competitor Pricing
In today's episode Vincent Lo, Klue VP of Product Marketing, is joined by a panel of market research experts April Glosser, Brady Jensen, and Phillipe Boutros to discuss researching competitor pricing.
During the Q&A session, the panel explains why knowing competitor pricing alone won't win you that next deal, how they tackle pricing research, the do’s and don’ts of digging into competitors, and share their own experiences in the field.
Host: Adam McQueen
Production: Grayson Ottenbreit
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