Entrepreneur Conundrum Unlocking $2 Trillion: How Accessibility Boosts Business Profits with Angela Fowler
Guest: Angela Fowler
Website: www.reallifeaccess.com
What You’ll Learn in This Episode:
- Why accessibility is a business growth strategy, not a compliance issue
- The shocking $2 trillion in buying power you're likely overlooking
- Common accessibility mistakes on websites and how to fix them
- How inclusive hiring can become your competitive advantage
- Angela’s personal story of transforming frustration into impact
- Tips to audit your website from a user’s perspective
- Why clear feedback is more helpful than polite compliments
Resources Mentioned:
- WebAIM Contrast Checker
- Angela’s Accessibility Jumpstart Kit (available via newsletter signup)
Connect with Angela:
🔗 www.reallifeaccess.com
Key Questions
(02:05) How did you end up where you are today?
(04:08) Who do you say is your ideal client?
(04:41) How do you get in front of them?
(05:39) You had mentioned taking courses for blog posts and stuff like that. Do you do anything on social media?
(09:20) What are a couple of big goals you're looking to achieve in the next year or two?
(11:49) How is implementing all that stuff into your business? How would that affect your business?
(12:17) What do you feel is the number one roadblock for you reaching those goals?
(13:59) What are some of the things I need to put on my website to be able to help people with disabilities, visual disabilities, to be able to access my website?
(17:03) Are there any stats or numbers or anything that you can share with us on how having accessibility aspects the business's revenue has increased? Like their profit was there?
(18:40) What are some of the other aspects? Because we did touch on website, but what are some other things, other examples?
(20:29) What is some of the best advice that you have ever received?
(21:42) Well, what's the best advice you have ever given?
(23:04) Where can we go to learn more about you and what you do?
Angela Fowler
https://www.linkedin.com/in/angela-fowler-69540135
Virginia Purnell
Funnel & Visibility Specialist
Distinct Digital Marketing
(833) 762-5336
virginia@distinctdigitalmarketing.com