The Marketing Millennials Why This Is Killing Your Marketing Strategy | Bathroom Break #55 š½
May 12, 2025
Marketers, beware of negative signals! Outdated emails and stale content can silently undermine your efforts. Discover how to keep your message relevant without overwhelming your audience. The hosts delve into modern communication quirks, revealing how even kids can teach us about avoiding negative social cues. Learn about the power of clickbait done right and why quality trumps quantity in marketing. Tune in for quick tips on fostering positive engagement and erasing those pesky negative signals.
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Episode notes
Creative Promposal with a Fish
- Daniel shares a promposal story with a fish tank and a creative note.
- His date said yes, but the fish's fate remains unknown, showing early marketing creativity with a fun personal anecdote.
Negative Signal Harms Brand
- Negative signal means content or messages that harm your brand's reputation instead of helping it.
- Such signals silently turn off future buyers or audience members without marketers often tracking this impact.
Audit Automations and Content
- Audit marketing automations regularly to remove outdated or irrelevant triggered emails.
- Avoid sending stale content like last year's outlook or expired webinar links that frustrate your audience.