Launch Your Private Podcast 115: Best of LYPP 2025: Nicole Culver’s Secret Podcast Still Drives Five-Figure Sales—Here’s What’s Changed
In this follow-up episode, we reconnect with Nicole Culver, whose secret podcast funnel was one of our most popular case studies. Nicole shares how she's evolved her private podcast strategy over two years, including a complete re-recording to incorporate low-ticket offers into her ecosystem. Discover why every single person who buys her high-ticket program Elevate still listens to her secret podcast, how she's successfully running ads to private podcasts, and what she's learned from teaching other entrepreneurs to create their own secret podcasts.
Topics Covered
- Evolution of the original secret podcast strategy over two years
- Integration of low-ticket offers into the private podcast ecosystem
- Complete re-recording process and reasoning behind the update
- Running Facebook ads to private podcasts with specific targeting strategies
- Teaching other entrepreneurs through the "Secret Podcast Starter Pack"
- Using private podcasts as "sideways webinars" with seamless pitch integration
- Creating client-only private podcasts for ongoing support
- The importance of specificity in podcast topics for ad success
Links Mentioned
- Website: https://nicoleculver.co/secret
- Instagram: https://instagram.com/nicoleculver
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