Marketing #Unfiltered Ep 203 | One of the most popular coaches on the internet is shutting down her highly profitable online course ... should you care?
Jenna Kutcher is pausing The Goal Digger Podcast. Amy Porterfield is retiring Digital Course Academy. And the internet is doing what the internet does, panicking and asking if this means podcasts are dead, courses don't work, and online business as we know it is over. Sophia is here to slow that narrative WAY down. Because what's actually happening isn't that these formats are broken, it's that two massive business owners are intentionally closing chapters they've been in for nearly a decade. There's a huge difference between "this format no longer works" and "this format no longer fits where I am." In this episode, Sophia breaks down the real industry shifts happening (spoiler: they happen every 5-10 years), why a big fish feeling a shift doesn't mean the pond dried up, and gives you three concrete actions to take instead of panicking or standing still.
Here's What We Cover:
- The crucial distinction no one's making — "This format no longer works" vs. "This format no longer fits where I am" (and why that matters)
- Industry shifts are fucking normal — Why this happens every 5-10 years and it doesn't mean everything stops working
- The bigger context: from COVID to AI — How reels, short-form video, and AI have all been industry shift moments we've navigated before
- Courses are still selling, podcasts still work — But they're being consumed differently, trust looks different, expectations have changed
- The three things to do instead of panicking:
- Create intentional pause — What could you pause for 30-90 days to create space for clarity?
- Audit for revenue AND joy — Look at what makes money, what doesn't, what brings joy, and what makes you roll your eyes
- Listen to what your audience is excited about NOW — Not three years ago, not what everyone else is selling
...and what to focus on when the industry feels loud, chaotic, and unclear.
Resources Mentioned:
- Submit Your Question: https://www.speakpipe.com/MarketingUnfiltered
- Listen to this for more ways to sell outside of 1:1 coaching: https://podcasts.apple.com/gb/podcast/ep-201-how-coaches-can-sell-in-2026-without-relying/id1644601845?i=1000742475013
- My AI strategy for coaches and creators: https://podcasts.apple.com/gb/podcast/ep-200-my-ai-strategy-for-coaches-creators-going-into-2026/id1644601845?i=1000741533840