Todays guest is Bob Rodwell, and we discuss how to apply marketing procurement best practices to become relevant to your difficult business stakeholders.
Bob shares some great advice, including
- How to become relevant when managing the Marketing category
- Applying Marketing Procurement best practices to become relevant to your difficult stakeholders.
- Best practices for managing RFP’s for creative services
- Why Pepsi decentralizing marketing procurement was a one off, and not part of a broader trend.
Shownotes can be found at artofprocurement.com/marketingintro
Please share this episode if you have found it helpful.
Till next time,
Philip Ideson
Art of Procurement