James Sinclair's Business Broadcast £10K in Reselling Clothes! But Stock is Holding This Business Back
Jan 11, 2026
Dive into the world of reselling activewear with 89 Clothing as they navigate the ups and downs of sourcing stock and building a brand. Discover the risks of relying on a single platform and the importance of expanding customer reach through markets and direct sales. James offers invaluable advice on pricing strategies and the future of e-commerce, emphasizing the significance of live video selling. Get insights on achieving long-term growth and cultivating a loyal audience while facing the challenges of inventory and profitability.
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How 89 Clothing Got Started
- Sam and Ollie built 89 Clothing by reselling outlet activewear on a live-stream app called Tilt. They proved the model by doing two-hour shows that generate about £1,200 in sales and reach £10k monthly.
Platform Concentration Is A Major Business Risk
- James warned about overdependence on a single platform like Tilt or TikTok and the existential risk if platforms change rules. He urged diversifying channels and owning direct customer relationships.
Pay To Learn From A Wholesale Expert
- James advised them to meet an experienced designer wholesale operator and pay to pick his brain to shortcut sourcing knowledge. He recommended driving to meet him and learning from his 10,000 hours of practice.
