A Product Market Fit Show | Startup Podcast for Founders
How to tell if you have true product-market fit—& what to do if you don't. | Matt Watson, Host of Product Driven
Mar 20, 2025
In this engaging discussion, Matt Watson, host of Product Driven, dives into the nuances of achieving true product-market fit. He explains why metrics like demo to close are critical indicators. Discover why the Sean Ellis test surpasses NPS in gauging market resonance. Matt emphasizes retention as the best long-term metric, though it can take time. He also shares insights on recognizing when to pivot or persist, highlighting the importance of asking the right questions to customers for authentic feedback.
27:31
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Quick takeaways
- Achieving a 40% demo to close ratio serves as a powerful early indicator of true product-market fit and market demand.
- Engaging with customers to prioritize their pain points is essential for developing solutions that consistently meet market needs and drive demand.
Deep dives
Understanding Product Market Fit
Product market fit is defined as the moment when a product delivers exactly what the target market desires, resulting in significant demand. This point is often experienced as a transformative event where previous struggles to attract customers shift to managing overwhelming interest and demand. While the concept may feel nebulous, it becomes clearer through specific indicators that signal whether a startup has achieved this vital milestone. Throughout the journey, the understanding of product market fit evolves, requiring constant adaptation as market needs change, emphasizing it is not just a destination, but an ongoing process.
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