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The Speed of Culture Podcast
Engaging Gen Z in Retail: American Eagle CMO Craig Brommers on TikTok and Brand Loyalty
Nov 21, 2024
30:21
In this episode of The Speed of Culture, Matt Britton speaks with Craig Brommers, Chief Marketing Officer of American Eagle Outfitters. Craig shares insights on reaching Gen Z through authentic brand collaborations, the transformative power of social media platforms like TikTok, and the importance of purpose-driven marketing.
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