Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast The Mistakes to Avoid When Launching a Product
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This is the second time Hillary Weiss has been on the podcast, and now she's newly retired from copywriting. Instead, she spends her time focusing on coaching for creatives.
In this episode, she takes us through the mistakes that people make when launching a product and shares steps for a successful launch, from pre-sale and beyond.
Topics covered:
- The wrong ways to launch stuff.
- Common mistakes that people make when launching.
- Creating value with every email you send
- How to help people see things differently
- Seeing the launch as a fun creative challenge
- Why integrity and tech are the biggest issues when launching
- Hillary’s use of social media during a launch
- Why a small following that engages is better than a huge list
- What is the messy brain problem and how to deal with it
- Don’t do tons of stuff. Focus on one thing and do it well
- The importance of the pre-sale
- Strategy after the pre-sale
- Picking the right kind of fights
Resources mentioned:
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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo
Finally...
If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io
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