The marketing industry has been at the spear head of digitalisation, both in how its customers are changing their expectations and in how marketing professionals work on a day to day basis, increasing both scale of reach and the ability to create meaningful experiences.

Dave and Sjoukje talk to the Founder of Rooster Punk, James Trezona, to hear his perspective on how his profession has been transformed, but also how critical it is to focus on human and customer experience. Finally, they reflect on the implications of Elon Musks recent take-over of Twitter.

TLDR:

01:09 Intros

02:50 Cloud conversation with James Trezona

27:13 Elon musk buys Twitter

31:05 The next book!

Further Reading:

Humanising B2B, Paul Cash & James Trezona
(https://www.amazon.co.uk/s?k=humanising+b2b&crid=2VH7EAZFPZRWL&sprefix=humanising+%2Caps%2C68&ref=nb_sb_ss_pltr-ranker-opsacceptance_3_11)

CR004: The digitalisation of marketing with James Trezona, Rooster Punk