Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Jacob Moshenko, CEO & Co-Founder of Authzed, a permission systems platform that has raised $15.9 Million in funding.

Here are the most interesting points from our conversation:

• Strategic Timing for Launching: Authzed was founded during the early months of the pandemic, a time Jacob saw as ideal for going heads-down and building without distractions.
• Category Creation Challenge: The market had no established category for authorization platforms, making it necessary to educate developers and decision-makers on why they should consider a third-party solution for authorization.
• Early Market Validation: Authzed quickly built a prototype to validate their solution, focusing on delivering value through a scalable, secure, and delightful user experience.
• Enterprise-First GTM Shift: Initially unsure of their market, Authzed quickly pivoted to focus on enterprise sales after seeing significant demand from large organizations with complex authorization needs.
• Marketing Through Iteration: With a strong engineering background, Jacob applied a data-driven, experimental approach to marketing, testing hypotheses and iterating rapidly to find what works.
• Overcoming Fundraising Challenges: Fundraising during a tough economic climate required adaptability, including exploring options like extension rounds to keep the business on track.

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