Coffee With Cole: The Digital Writing Podcast

How To Build A YouTube Content Flywheel

56 snips
Aug 21, 2024
Discover how to create a thriving YouTube content flywheel that significantly boosts revenue. Learn why production quality isn't crucial for your first 100 videos and how to effectively repurpose long-form content into shorts. Explore the relationship between your business model and content strategy. Uncover the secrets of engaging content by balancing freshness with consistency, and how data can enhance audience connection. Whether you're a ghostwriter or a content creator, these actionable insights can transform your YouTube presence.
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Content Flywheel Step 1

  • Treat long-form video/audio as your primary content pillar.
  • Extract shorter pieces from it for other platforms, maximizing its value.
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Content Flywheel Step 2

  • Focus on creating "more" short-form content initially, even if it's not perfect.
  • Repurpose long-form content into shorts before trying other strategies.
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Content Flywheel Step 3

  • Maximize posting frequency on all platforms; quantity is key for growth.
  • Distribute short-form content widely, aiming for consistent, frequent uploads.
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