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Crafting Engaging Content Through Data and Mastery
This chapter explores how data and engagement metrics can inform content creation strategies across platforms. The speaker shares their progression through different platforms and emphasizes the importance of merging personal insights with data to enhance audience engagement.
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How To Build A YouTube Content Flywheel
In this episode, I share how to build a powerful YouTube content flywheel to drive significant revenue for your online writing business. With over a quarter million dollars invested and nearly 30,000 subscribers gained in just a year, I offer actionable insights (all from my personal experience) on repurposing content, maximizing posting frequency, and aligning your content strategy with your business model. Learn the practicalities of repurposing long-form content into shorts, maximizing posting frequency, and using YouTube to generate leads for email newsletters and ghostwriting courses. Whether you're a ghostwriter, digital writer, or content creator, this episode will help you optimize your YouTube strategy for real business growth.
(00:00) Intro
(01:48) How a YouTube Content Flywheel works
(07:54) Lesson #1: For the first 100 videos, production quality doesn’t matter.
(11:55) Lesson #2: YouTube is a money pit without a dialed-in, profitable business.
(14:00) Lesson #3: All roads lead back to… everyone just wants to know how to make more money.
(16:54) Lesson #4: You will repeat yourself a painful amount of times.
(19:24) Lesson #5: The lower-ticket your offer, the more traffic you’re going to need, the more top-of-funnel you’re going to have to go.
(24:48) “What is your flywheel process for the podcast?”
(26:46) “How do you track conversions from Youtube to sales of your products?”
(29:34) “How do you keep content fresh while maintaining consistency?”
(31:17) “What are the key differences between the way you write scripts vs digital writing?”
(33:26) “How do you decide which topics to cover to keep your audience engaged?”
(36:03) “At what point in writing did you decide it was time to dabble into YT?”
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✍️ Want to start writing online? Download this free Ultimate Guide to get started: https://startwritingonline.com
🚢 Ready to build your daily writing habit and accelerate your trajectory as a Digital Writer? Join Ship 30 for 30: https://www.ship30for30.com
👻 Want me to be your ghostwriting mentor? Apply to join our Premium Ghostwriting Academy: https://join.premiumghostwritingacademy.com/
🤖 Need some help learning how to leverage AI as a writer? Check out our favorite ChatGPT prompts for writers: https://startwritingwithai.com
💻 Want an endless supply of proven, viral-worthy digital writing templates? Check out our software platform, Typeshare: https://typeshare.co
🧙♂️Are you a fiction writer? Here's a crash course on how to turn timeless storytelling frameworks into game-changing ChatGPT prompts: https://startfictionwritingwithai.com/
📚 For more information on my books, businesses, and other writings, visit my website: https://www.nicolascole.com
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Listen to the best highlights from the podcasts you love and dive into the full episode