Ecommerce Playbook: Numbers, Struggles & Growth

Tariffs Are Here: We’re Offering Emergency Support

10 snips
Apr 4, 2025
Tariffs are shaking up the e-commerce landscape, squeezing margins and increasing costs. Tune in to hear about immediate strategies to cut operating expenses by 20% and effectively manage cash flow during this uncertainty. Plus, discover the CTC Tariff Relief Program, designed to help businesses maintain profitability and growth amidst these challenges. With a special $500 guarantee, support is available for those feeling the pinch from tariffs.
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INSIGHT

Tariff Impact on Profitability

  • E-commerce brands often have thin profit margins, around 8% EBITDA for eight-figure businesses.
  • Tariffs between 20-70% can erase all profitability, as cost of goods sold (COGS) is typically 30-50%.
ANECDOTE

Client Reactions to Tariffs

  • Taylor Holiday shared feedback from e-commerce clients facing new tariffs.
  • One client reported a potential $19 million hit, while another expressed uncertainty comparable to the COVID-19 pandemic.
ADVICE

Reduce Operating Expenses

  • Businesses can reduce operating expenses by 20% by analyzing their service and tech stack.
  • Common Thread Collective offers a cost analysis and a $500 guarantee if they can't find 20% savings.
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