UnF*ck Your Brain: Feminist Self-Help for Everyone UFYB Bonus: A Feminist Take On Personal Finance: A Discussion with Vivian Tu
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Dec 26, 2023 
Former Wall Street trader Vivian Tu joins the podcast to discuss financial socialization for women, the stigma around money, and what it means to be rich. Practical tips for starting your financial journey and empowering women in finance are highlighted.
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From Wall Street To Viral Finance Creator
- Vivian Tu left Wall Street after experiencing hostile microaggressions and a disrespectful manager who fetishized insider culture.
- She moved into tech/media and began posting finance videos which quickly went viral and built her audience.
A Book For Those Left Out Of Finance
- Vivian wrote Rich AF as a single, coherent guide for people historically left out of financial socialization.
- She frames the book as teaching practical money skills plus addressing modern financial challenges younger generations face.
Audience Spans Beginners To High Earners
- Vivian's audience skews 25–44 and is about 75–80% female, spanning low-income savers to high-income professionals.
- That range explains why she creates both budgeting basics and advanced tax/career content.