20VC: Linear's Karri Saarinen How to be Grow Capital Efficiently in a World of BS Growth | How to Fundraise with Leverage | How to Select Investors and How to Give Them Homework in the Raise Process & Growth Lessons from Airbnb and Coinbase
Oct 30, 2024
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Karri Saarinen, Co-founder and CEO of Linear, shares invaluable insights from his experience at Airbnb and Coinbase. He argues against the common notion that founders should 'always be raising,' emphasizing quality growth over hyper-growth. Karri discusses how to strategically leverage VCs by giving them productive 'homework.' He reflects on his best and worst fundraising meetings and shares lessons on minimizing dilution. The conversation highlights the importance of sustainable practices and user experience, offering a fresh perspective on scaling startups.
Sustainable growth is prioritized over hypergrowth, emphasizing real product demand rather than inflated metrics for long-term success.
Previous roles at Airbnb and Coinbase highlighted the importance of product quality and effective leadership in achieving impactful results.
Founders should approach fundraising by focusing on profitability and strategic decision-making, rather than succumbing to pressure from investors for rapid growth.
Deep dives
The Importance of Sustainable Growth
Sustainable and profitable growth is emphasized as a better alternative to rapid expansion fueled by significant spending. The speaker argues that many startups fall into the trap of pursuing hypergrowth, which often leads to unsustainable business practices, such as overspending without generating adequate revenue. Citing the example of Linear, the approach is to focus on growth based on real demand for the product rather than artificially inflating growth metrics. This strategy allows businesses to maintain their integrity and ensures long-term viability.
Insights from Electronic Giants
Previous experiences at notable companies such as Airbnb and Coinbase are discussed, highlighting how these environments shaped the speaker's perspective on product development. At Coinbase, lessons on the effectiveness of small teams achieving impactful results were learned, while at Airbnb, a focus on user experience was prioritized. These experiences underscored the importance of product quality over sheer numbers, and how strong leadership can guide a company towards achieving sustainable success. The comparison of different leadership styles from both companies provides valuable insights into the varied approaches to product management.
Challenges in Startup Fundraising
Navigating the startup fundraising landscape can be fraught with challenges, particularly when it comes to meeting investor expectations for growth rates. Concerns are raised regarding the pressure on startups to present lucrative growth metrics while also maintaining a sound business model. The speaker proposes that founders should evaluate various options, including achieving profitability to avoid needing constant rounds of funding. This broader perspective on financial health can provide more leeway in strategic decision-making.
The Role of Talent in Startup Culture
Hiring practices significantly impact startup culture, especially in the formative stages of a company. The focus should be on bringing in not just qualified candidates but those who align with the company’s vision and values. An emphasis is placed on making careful hiring decisions, as early hires can set precedents for the entire organization. This approach advocates for patience in securing the right talent rather than rushing to fill positions that may not align with the needed organizational ethos.
The Dangers of Over-Reliance on Metrics
There is a caution against placing undue trust on benchmarking and metrics presented by VCs or within the industry, as these can often lead to misguided decisions. The idea that success is tied to adhering strictly to a comparative framework is challenged, highlighting that each business has unique aspects. The speaker urges startups to build their products in a way that prioritizes genuine user engagement as opposed to manipulating growth indicators. The value of rich user experience should be more telling than arbitrary performance metrics.
Karri Saarinen is the Co-Founder and CEO of Linear. The company has raised from some of the best in the business including Sequoia and Accel. Before founding Linear, Karri was the principal designer at Airbnb and the founding designer at Coinbase.
10 Lessons with One of Silicon Valley’s Most In-Demand Founders:
How to Become a Master Fundraiser:
Why does Karri believe it is BS advice that founders should “always be raising”?
What is Karri’s biggest advice to founders on minimising dilution?
What do most founders think they know about fundraising but do not?
What is the best way to put your VCs to work? How can you give them homework to do?
What has been the single best VC meeting Karri has had?
What has been the worst VC meeting?
Product and Growth:
What does Karri mean when he says “founder must focus on quality growth over hypergrowth?”
How does Karri advise founders on how soon to release and monetise their first product? Wait for platform ready or ship more feature products and monetise?
What have been the single biggest product lessons for Karri from Airbnb and Coinbase?
What are the most commons ways that growth plateaus? What breaks first?
Karri AMA:
Brian Armstrong or Brian Chesky; who would you invest in first?
Would you sell Linear today for $3BN in cash?
What do you know now that you wish you had known when you started?
What did you believe that you now no longer believe?
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