Coach Em Up Podcast Building Gyms, Gettin Yolked, and Just Being Yourself | ALAN THRALL | Ep. 91
Nov 25, 2025
Alan Thrall, a former Marine and founder of Untamed Strength Gym, discusses his journey from military life to becoming a successful gym owner and YouTube star. He shares how his viral 'How to Squat' video transformed his career and highlights the importance of authenticity in content creation. Alan also reveals key business lessons for aspiring gym owners and explains how fatherhood reshaped his training focus. Additionally, he emphasizes the joy of fitness over strict dieting, while urging parents to prioritize quality time with their kids.
AI Snips
Chapters
Books
Transcript
Episode notes
Teach Like You're Standing Next To Them
- Create clear, useful instructional content that matches how you would teach someone in person.
- Edit with B-roll and concrete visuals to make technical points understandable and engaging.
Viral Squat Video Changed Everything
- Alan's "How To Squat" video hit Reddit's front page and triggered a massive subscriber surge overnight.
- He hadn't intended to become a full-time creator and initially wondered what to post next.
Market To One Clear Audience
- Pick a specific audience and market directly to them instead of trying to be everything to everyone.
- Lean into the niche your gym naturally serves and run events that resonate with that crowd.
