Business of Software Podcast cover image

Business of Software Podcast

Ep 111 JTBD in your Copy (with Claire Suellentrop)

Jun 28, 2022
25:36

Typically, when software companies write up their homepage, features page, or pricing page, they use messages and words their internal team is accustomed to using – but often, those words mean very little to their customers, users or prospects. Then they wonder why it’s so hard to acquire new customers.

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