Level 1 Brand | Where Do You Start with Brand Storytelling?

What story should you be telling when you start your business? Should you “start with why”...or does that spell financial disaster?  

Today I’m discussing where to start with brand storytelling when you have a new business. These stories will build your foundation, attract customers, and secure steady business growth. I’ll be reviewing the 5 Levels of Brand Development I discussed last fall and dive deep into how to build your Level 1 Brand.

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