This New Way
Amplify Your Employer Branding Strategy with Tech People Leader Jennifer Paxton
Feb 8, 2024
Tech People Leader Jennifer Paxton discusses creating an exceptional workplace culture, clear career paths, and customized leadership training. She shares insights on employer branding, amplifying company culture, and improving meeting behaviors. Jennifer's experience in the tech industry and HR frameworks at high-growth startups brings actionable strategies to cultivate an authentic employer brand.
37:38
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Quick takeaways
- Employer brand is crucial for attracting and retaining top talent and positioning yourself as an exceptional leader.
- Building trust with employees through listening tours and one-on-one conversations helps shape the employer brand and improve the employee experience.
Deep dives
Importance of Employer Brand
Employer brand serves as a megaphone for the company's culture, highlighting the unique aspects that make it a great place to work. It is crucial to actively communicate and showcase the company's culture and values to potential candidates and employees. Encouraging employees to talk about their positive experiences and sharing testimonials can further amplify the employer brand.
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