053: From Football Artistry to Facebook Mastery With Marin Ištvanić

Welcome to the Marketing Umbrella Podcast, where we talk with Successful Marketing Experts about ways to build and grow their digital marketing agency.

For the past 7 years, our guest today has gone from freelancer contractor to head of performance at Inspire agency. He leads a boutique agency working with a handful of selected clients while providing service for paid social.

He’s a 2x Geekout speaker and 1x Affiliate World Asia speaker. In the last 12 months, he spent over 30M on Facebook ads, and today he’s going to share some of his go-to strategies and learnings as well as some additional tips and tricks to help agencies do the same. He’s a partner at a few in-house brands, and he helped scale and exit 2 of those brands already.

Join us in welcoming a great guest to the podcast, Marin Ištvanić.

Some key highlights include:

• Facebook demographics - still a growing platform, longer viewer attention span, spending longer on the platform
• Recent iOS update created issues but also produced creative workarounds and eliminated bad marketers
• Fb is great at generating demand
• Fb also a great opportunity to collaborate with youtube influencers
• Common Fb mistakes - over-reliance on setup, overly complicated, and lack of research

Closing Thought: "Product page for sales, landing page for scale!”

Connect with Marin:

Website: https://inspiredigitalgroup.com/

LinkedIn: https://www.linkedin.com/in/marin-i%C5%A1tvani%C4%87/

To Learn more about Umbrella and to connect with Itamar Shafir, go to https://umbrellaus.com