Evo DK #374 - Leading with Data - CRM strategies that drive results

Today's episode is hosted by Sean Thompson and they are joined on the podcast by Claus Stovgaard, Head of Business Development at DHI, Lasse Thomsen, Partner at Revsens and Tatiana Gonzalez, Senior Functional Product Manager at Maersk. The conversation explores how organisations can lead with data to shape CRM strategies that deliver meaningful results. By looking at how teams gather, structure and apply insights across the customer journey, the episode considers the practical steps that help strengthen engagement and drive long-term value. The discussion also reflects on how data-driven decision making supports clearer prioritisation and more efficient workflows. The exchange highlights methods for improving customer understanding, from refining segmentation approaches to integrating analytics that reveal emerging opportunities. As the guests examine trends in modern CRM, the episode underlines why a consistent focus on data continues to elevate strategic outcomes and support sustainable growth across varied sectors.