Unchained
The Chopping Block: The Role of Media in Crypto, Blockworks Op-Ed, and Apps vs. Infrastructure - Ep. 673
Jul 12, 2024
Jason Yanowitz, the Founder of Blockworks, dives into the intricate relationship between crypto media and its audience. He discusses the challenges media faces in balancing journalistic integrity with revenue demands. The conversation highlights the decline of airdrops and the critical need for infrastructure investment in crypto. They examine shifts in media dynamics, ethical challenges, and the evolving trust between outlets and consumers. Jason also reflects on the backlash from a provocative op-ed, shedding light on the complexities of maintaining brand integrity.
01:04:42
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Quick takeaways
- Media in crypto faces challenges in monetization and building trust through diversified revenue sources.
- Established media companies focus on brand affinity and audience trust for sustainability in a saturated digital advertising market.
Deep dives
Challenges in Crypto Media Monetization
Crypto media faces challenges in monetization through advertising, sponsored content, and subscriptions. Revenue streams like advertising are dwindling while niche markets and premium content offerings are on the rise. The struggle lies in diversifying revenue sources beyond traditional models due to limited growth in the digital advertising space.
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