Unchained The Chopping Block: The Role of Media in Crypto, Blockworks Op-Ed, and Apps vs. Infrastructure - Ep. 673
Jul 12, 2024
Jason Yanowitz, the Founder of Blockworks, dives into the intricate relationship between crypto media and its audience. He discusses the challenges media faces in balancing journalistic integrity with revenue demands. The conversation highlights the decline of airdrops and the critical need for infrastructure investment in crypto. They examine shifts in media dynamics, ethical challenges, and the evolving trust between outlets and consumers. Jason also reflects on the backlash from a provocative op-ed, shedding light on the complexities of maintaining brand integrity.
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Blockworks Didn't Sell
- Blockworks did not sell because they were not forced sellers like CoinDesk and The Block.
- CoinDesk had financial troubles, and The Block's CEO had undisclosed dealings with SBF.
Crypto Media Monetization
- Crypto media faces monetization challenges similar to traditional media, struggling with declining ad revenue.
- Successful models include proprietary content with high willingness-to-pay and auxiliary revenue streams like events.
How Media Makes Money
- Media companies primarily make money through advertising and subscriptions.
- The era of mass consumer publications is over, with niche publications and product-focused companies thriving.