AdSkills' Justin Brooke Talks About Book Funnel Secrets While Eric Talks About The Path To Leveling Up

[00:41] Justin Brooke, Founder of AdSkills, introduces himself in 30 seconds.

[01:18] Eric Siu introduces himself in 30 seconds.

[02:16] Justin talks about AdSkills; how it is different from other marketing training companies and how the business model works.

[04:23] How Justin uses book funnels to acquire customers.

[05:17] Eric provides some background into self-liquidating offers.

[05:40] Justin explains how he makes a profit using this method and how long it usually takes.

[08:41] In response to coach and consultant pretenders being called out on Clubhouse, Justin explains some of his credentials and achievements that prove his authority in his field.

[10:57] Justin explains how someone who wants to use the book funnel method can get started.

[12:07] Justin’s favorite marketing tools right now: Zoom, AdEspresso, Revealbot, and Flick.

[13:47] Justin introduces Eric for his podcast audience.

[14:51] Eric talks about the concept of seeing life as a video game and leveling up.

[15:40] Eric gives a growth hack tip for people building an email list: Non-Fungible Tokens as a giveaway.

[18:07] What Eric learned in the process of completing his book Leveling Up.

[19:12] How Eric managed to generate $65,000 in book sales in a few hours.

[20:37] The most impactful book Justin’s ever read: The Ultimate Sales Bible.

[21:23] The most impactful book Eric’s ever read: The Hard Thing About Hard Things.