two & a half gamers Level Devil Review - NOT A TROLL GAME! haha really? Solo Dev, Millions of Installs. Profit!
Level Devil (solo dev) proves that level design is a UA channel. The game’s “troll but fair” traps create clips that people have to share, fueling TikTok/YouTube reach with essentially zero paid spend.
Monetization is light: interstitials triggered by deaths on a cooldown, occasional rewarded skip, one ad network (Unity), no mediation.
We est.: $5–7K/day; with mediation + a couple of safe placements, $11–14K/day looks realistic.
What we cover
• How the level-design craft creates infinite hooks (rage → laughs → shares)
• The actual ad logic (death-based interstitials; rewarded skip after streak)
• Why copycats fail (it’s the hours-per-trap polish, not the theme)
• Monetization gaps (no mediation; limited placements) and easy wins
• Viral geos & creator angles (Brazil/ES longform shout-casts = IPM rocket fuel)
When the product manufactures shareable moments, you don’t need paid UA to grow - just enough monetization hygiene (mediation + safe placements) to convert all that free attention.
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Podcast:
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
00:00 — Cold open: product-led growth in a troll platformer
01:20 — The solo-dev story and why it resonates
03:10 — Virality loop: die → laugh → share → install
06:15 — Core monetization today: death-based interstitials + rewarded skip
09:40 — What’s missing: no mediation, limited placements
12:05 — Safe add-ons: menu banner, app-open, regional “remove banners” IAP
15:10 — Creator/geography angles (why BR/ES clips pop)
18:30 — Retention pattern and how level craft sustains it
22:10 — Why copycats fail: the craft, not the theme
34:00 — Wrap-up: ops to turn virality into $$$
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Please share feedback and comments - matej@lancaric.me
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