691: Discover your fear type and master it - with Ruth Soukup

Get ready to blow fear wide open. Until now we have tried to label ourselves and others as fearful or not, when the research now shows fear has multiple archetypes and we all fit into something. Someone with no fear is mentally ill. Outside of that you can find out which types of fears you have, which are most predominant, and how to manage them, not eradicate them! But rather to manage them and “Do It Scared.” Thus is the title of our guest Ruth Soukup’s new book, Do It Scared®: Finding the Courage to Face Your Fears, Overcome Obstacles, and Create a Life You LoveRuth dealt with debilitating fear that landed her in severe depression and into psychiatric hospitals, so she is an expert in the results of unharnessed fear. But from this critical, personal experience, Ruth made fear her muse and dove deep. This resulted in hiring teams of researchers to uncover the truth about and breadth of fear. The results have led her to a blog with over 1 million subscribers, multiple best selling books, and a top ranked podcast. What she discovered are seven Fear Archetypes, which include the Procrastinator, the Rule Follower, the People Pleaser, the Outcast, the Self-Doubter, the Excuse Maker and the Pessimist. While the Fear Archetypes themselves are incredibly fascinating, Soukup explains that it is actually how we use them that makes all the difference. She says, "fear is a little bit different for everyone, but once you can identify the unique way that fear is holding you back, you can also create solutions to overcome that unique fear." I did Ruth’s ground breaking fear assessment and mine...blew me away. Literally folks, I haven’t had such a revelation about my personal make up that I was unaware of, since...honestly I can’t remember. I’ve now had all of my family members over the age of 16 do the assessment, not only so they can hone in on their fear type, but I can know it and better understand them. To everyone...significant revelation. I can’t recommend this enough folks. And I’ll give you a gift, actually it’s from Ruth. Go to https://doitscared.com/assessment/ and take your own. What you get for free is profound, and you can upgrade to the premium results. I can’t recommend it more. 30,000 people have completed it.

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