

RYNOx 2025: Ken Goodrich & Ismael Valdez Discuss How Adversity Creates Best in Class Operators
Mar 25, 2025
In this engaging discussion, Ken Goodrich, an HVAC entrepreneur renowned for his business acumen, and Ishmael Valdez, a self-made HVAC success story, share their journeys of overcoming adversity. They dive into the powerful role that grit plays in entrepreneurship and highlight the transformational impact of mentorship. Their stories reveal how resilience fuels business growth and why finding the right leaders is crucial for success. The guests also discuss innovative strategies to adapt in the competitive HVAC landscape, offering valuable insights for aspiring business owners.
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Ishmael's Story of Adversity
- Ken Goodrich mentions his privileged background in the AC business, unlike Ishmael Valdez.
- Valdez shares his story of overcoming adversity, starting with his father leaving him and his brothers as orphans in Mexico.
Mentorship and Grit
- Ken Goodrich emphasizes grit as the key trait he seeks in mentees.
- He prioritizes individuals who demonstrate a strong work ethic and a commitment to achieving success.
Acquisitions and Leadership
- Ken Goodrich rarely retains leadership when acquiring underperforming businesses.
- He prioritizes identifying gritty individuals with a proven ability to overcome adversity.