

EMERGENCY: SLAUGHTER OF FACEBOOK GROUPS
37 snips Jul 21, 2025
Facebook's sudden deletion of groups has sparked a vital discussion on owning your email list as business insurance. The podcast dives into the essentials of email marketing for 2025, emphasizing effective subject lines that capture attention and strategies for boosting open rates. Listeners learn about the importance of maintaining a professional email presence and security protocols to enhance deliverability. The hosts also stress the power of varied storytelling to keep audiences engaged and encourage sales, transforming email marketing into a dynamic tool.
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Facebook Group Deletions Crisis
- Facebook deleted many large groups with millions of members overnight, causing creators to lose entire audiences.
- Some groups were restored, but many others were permanently deleted without explanation.
Email List as Business Insurance
- Having your own email list is the only platform you truly own, serving as essential business insurance.
- Losing social media audiences highlights the risk of relying solely on platforms you don't control.
Small Email List, Big Sales Impact
- David Garfinkel ranked second on a sales leaderboard with a small but highly engaged buyer's email list.
- This success disproves the narrative that email marketing is dead.