26. How to Get Into Product Management and Growth Hacking For Non-Techies

To get into product management, you need to build a product. I doesn’t have to be a full mobile app. You can start with something very simple, like a blog or a newsletter.

Growth hacking is a system of experimentation and incremental improvements to grow a specific metric, e.g. revenue per user or time in app.

Good product managers and growth hackers both have a laser focus on a key metric and structure their work to achieve it. The key metric changes as the product evolves from early stage to mature.