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The speaker discusses using AI technology to streamline the process of sending proposals on Upwork. They used chat GPT to create a complex prompt that ingested previous proposals and found similar projects. This allowed them to automate the process of sending tailored proposals to potential clients. They also mentioned the value of taking the interaction off of Upwork to establish their own terms and build better relationships with clients. By focusing on delivering exceptional work and establishing a strong reputation, they were able to secure high-value projects and build a successful agency.