Episode 774: Unleashing Feminine Power: Mel Wells’ Journey to a 7-Figure Wellness Empire with BBD

Jun 16, 2025

Mel Wells, a best-selling author and feminine embodiment coach, shares her journey in building a 7-figure wellness empire. She discusses the power of simplifying offerings and embracing high-ticket sales techniques to maximize income with less stress. Mel dives into the significance of balancing feminine and masculine energies in business, emphasizing intuition alongside analytics. Listeners will also learn about the importance of community, creativity in marketing, and the value of reflective learning through launch debriefs.

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ANECDOTE

Mel's Bali Vespa Journey to BBD

Mel Wells shares how she first discovered Business By Design after meeting a friend in Bali.
She listened to the podcast while riding her teal Vespa and then decided to enroll in the program.

INSIGHT

Focus Beats Newness Addiction

Focusing on and improving one successful product can create more revenue than launching many new ones.
The thrill often sought through newness can come from innovating around an existing offer instead.

ADVICE

Delegate Instead of Overload

If you feel pressured to create many new products, consider delegating those to others.
You don’t have to serve everyone with all products yourself to be successful.

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Think multi-6 figure launches selling high-ticket products, from a single webinar, is impossible? Think again! In this episode, I sit down with Mel Wells, a best-selling author, feminine embodiment coach, and global speaker, right here in Sedona, as she reveals how she built her 7-figure business by design.

In fact, Mel is generating more revenue in her business by simply selling less offers, less products, less often, and as a result, is enjoying life more, and she shares it all with us today.

As we just wrapped up our 2025 training of The Rise of the Digital CEO, I thought this was the perfect episode to show what’s possible with the revenue and impact you can achieve when you put in the time, effort and consistency!

Hey there, Digital CEO!

If you’re loving this episode and you know this is your year to finally build, launch, or scale your digital business the right way — then I’ve got something for you.

Business By Design, my signature program that gives you everything you need to design a leveraged, profitable digital product business, only opens once a year… If you want to be the FIRST notified when doors are open, you can get on the waitlist for BBD 2026 right now. That way, you’ll be the first to know when we open enrollment again (and trust me, you do not want to miss it!).

Head to www.businessbydesign.net/ and join the waitlist today!

Before you go, snap a screenshot of the episode playing on your device, post it to your Instagram Stories and tag us, @jameswedmore @jeunejenni and @iammelwells.

In this episode you’ll hear:

Why Mel pivoted from health coaching to empowering entrepreneurial women to embrace feminine energy
What initially led her to invest in Business By Design
How the power of focus resulted in Mel’s biggest launch ever, $670k with just one webinar
What she has learned about overcoming the entrepreneurial "addiction to newness"
A dive into the strategy she used for selling her $2-3K offer successfully on a single, impactful webinar
How structure and planning (masculine energy) empowers creativity and magnetism (feminine energy) for unstoppable growth
The way that data-informed decisions eliminate guesswork and reveal exactly what's working (and what's not) in your business

For full show notes and links, visit: www.mindyourbusinesspodcast.com/blog/774