The Better Than Rich Show

Pioneering Ethical Paths in the Small Business with Kumar Vijayendra | The Better Than Rich Show Ep. 134

Oct 16, 2023

41:30

In a world where businesses grapple with the balance between profitability and ethical practices, we get into the intricate tapestry of weaving sustainability into the core of small and medium-sized enterprises. Kumar Vijayendra, an expert in ethical business practices, navigates through the skepticism and challenges faced by business owners, exploring the tangible benefits and potential pitfalls of integrating sustainability and social causes into their models. The discussion illuminates the path towards not only adopting but authentically embodying ethical practices, ensuring they are not mere marketing gimmicks but are interwoven into the very fabric of the business model. Engage with us as we unravel the threads of maintaining authenticity, innovating with intention, and crafting a business that resonates with a conscious consumer base, all while ensuring profitability and long-term growth.

Topics Covered:

00:00:00 Navigating Ethical Business Models for Achievable Success with Kumar Vijayendra
00:04:52 The Heart of Impactful Business: Harnessing the Power of Personal Connections
00:06:23 Turning a Profit While Turning to Sustainability: Establishing a Core Ethical Business Strategy
00:09:47 Sustainability: Becoming the Essential Differentiator in Today’s Business Landscape
00:15:12 Building Profit on a Foundation of Purpose: Outlining the Four Pillars of Sustainable Success
00:17:05 Merging Mission with Margin: Crafting a Business Model that Balances Profit and Purpose
00:20:50 Transformative Pathways: Embedding Sustainable Practices in Day-to-Day Operations
00:23:32 Achieving Through Innovation and Excellence: Decoding Success in Sustainable Operations
00:25:49 Metrics that Matter: Utilizing the 4M Model to Navigate Your Business Towards Success
00:29:01 Tangible Change: A Tea Factory’s Small Adjustment Saves Thousands of Pounds of Paper
00:33:04 Strategic Refinement: Fine-tuning Your Business Approach for Sharpened Success
00:36:58 Navigating Towards Success: Time Management and Barrier-Busting Strategies in Business