Help First: The Idea That Changes Every Gym Owner's Approach to Marketing

If you think of selling as pushing people to buy things they don't want, you're going to struggle to make sales.

When you reframe the sales process as "helping people solve their problems," you'll be able to confidently present solid solutions to prospective clients who will be eager to accept your expert assistance.

The Help First concept is a game changer in the fitness business—especially if you struggle to close.

In this episode, Coop walks you through Help First—what it means, what it looks like in practice, how it benefits gym clients, and how it increases the number on your bottom line without making you feel slimy or dishonest.

You'll learn practical strategies you can employ today to build a strong business while helping people in your community accomplish their goals and improve their health. It's a win for everyone.

Links

Book: "Help First" by Chris Cooper

Book a Call

Gym Owners United

1:57- Mindset and overcoming obstacles

4:23 - Strategy: help the kids

5:38 - Strategy: help the teams

8:39 - Strategy: thank the heroes

10:09 - Strategy: co-branding

12:50 - Content creation

14:44 - Summary