Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy
What Everyone Gets Wrong About Social Media Management
Nov 17, 2024
Discover the evolving role of a social media manager—it's all about personal interpretation! Explore the importance of robust systems in managing chaos behind the scenes. Learn why you don't need an Instagram account to successfully promote yourself. Plus, dive into the intricate process of creating high-quality content and the dedication it demands. Tune in for insights that challenge misconceptions and empower your social media journey!
33:00
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Quick takeaways
- Social media managers can define their own roles and responsibilities, empowering them to align with their unique skills and client needs.
- Implementing efficient systems in social media management is crucial for maintaining consistency and supporting strategic objectives effectively.
Deep dives
Defining the Role of Social Media Manager
The definition of a social media manager is complex and varies widely, leading to confusion among newcomers in the field. Different sources provide contrasting descriptions, creating uncertainty about whether one should identify as a social media manager, marketer, or strategist. However, embracing the idea that there is no single correct definition empowers individuals to tailor their roles to fit their unique skills and passions. This fluidity allows social media managers to define their own deliverables and niches, adapting to both client needs and personal preferences.
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