Dishing Up Digital with Ellen Mackenzie | Social Media Management & Strategy What Everyone Gets Wrong About Social Media Management
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Nov 17, 2024 Discover the evolving role of a social media manager—it's all about personal interpretation! Explore the importance of robust systems in managing chaos behind the scenes. Learn why you don't need an Instagram account to successfully promote yourself. Plus, dive into the intricate process of creating high-quality content and the dedication it demands. Tune in for insights that challenge misconceptions and empower your social media journey!
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Fluidity of Social Media Management
- There's no single definition of a social media manager, and it varies by individual and company.
- Embrace this fluidity as an advantage, allowing the role to evolve and change.
Carla's Success Story
- Ellen Mackenzie's student, Carla, succeeded by focusing on strategy sessions and workshops instead of post scheduling.
- This shows the power of defining your own services.
Importance of Systems
- Systems are crucial for social media success, even though strategy gets more attention.
- Without systems, even a good strategy can become ineffective.